SEO is Risky, Too
I may have gone too far last week in saying that SEO (Search Engine Optimization ) is unethical. After all, some people asked me, isn’t it the same as any other kind of marketing? If we don’t market our services, and they are great, then people will not get to them, so what’s the point. Firstly, let me admit to being a hypocrite. I’ll probably write a whole post on that one...
May 17, 2012
I <3 MSFT
I never thought I’d write a column about why I love Microsoft (@microsoft). Maybe it should say I love Microsoft Israel. Maybe it should say I love the Microsoft Incubator (@bizspark) in Israel, or maybe it should just say I love @zackw (well, that’s certainly true; 14 years doesn’t go on foot, as they say in Hebrew). How did all of this happen? Well, it always starts with knowing...
May 13, 2012
SEO is Unethical
The more I learn about SEO, the more it makes my stomach turn. I don’t have a lot of followers on this blog, and I’m not an SEO person, raking in tons of cash, so you might think this is just a sour-grapes rant. You’d be right. But you’re still reading, and this is why: SEO makes your stomach turn, too. Or your wallet. Because… If you are spending (or making) money on SEO,...
May 10, 2012
It’s Going Viral!!…. NOT!
“This is going to go viral!!” is a common cry from pointy-haired managers. And then it doesn’t. So what makes some things go viral and other things just flop? Yeah, the content has to be great, and it must draw strong emotions or laughter. I’ll talk about that last. It’s obvious that the channel matters. And not just whether you are in mass media or not, but what mass...
May 2, 2012
Dream and deed are not as different as many think.
All the deeds of men are dreams at first, and become dreams in the end. (Theodor Herzl, 1860-1904) It’s Memorial Day and in a few hours, it’s Independence Day. Today’s post is somewhat personal, but it’s relevant for the target audience of this blog, high-tech managers. It’s not a blog for marketers. It’s a blog for non-marketers who want to know enough about marketing...
April 25, 2012
Why I Love Paid Advertising and You Will Too
At long last I come to the final part in my series, What is Online Marketing?. If you’ve read the series, you’ve gotten a good idea of the main aspects of online marketing and what to look for when contracting or hiring someone for an online marketing position. Next week, I’ll write a brief summary giving some insight into what types of businesses might benefit more from each type. This...
April 18, 2012
The Power of Possibility
I’m not blogging this week. I mean, here it is my blog post, obviously, but I wrote it last week. This week I am celebrating the power of the possible. It all started with a women’s group my friend had been trying to get me to join for years, since our kids were in toddler care together. She finally succeeded by asking me to speak about local politics. For me, any opportunity to trash politicians...
April 10, 2012
What Ever Happened to Trade Journalism
This is the 6th in my series talking about online lead generation, how to figure out what kind of online marketing your company needs, and how to identify whether the “online marketing expert” you are interviewing is full of hooey. Astonishingly, even to myself, it is not the last. I’m talking about trade journalism, or public relations (PR). Once upon a time it was about getting...
April 5, 2012
How to Identify a PPC Master
Pay-per- marketing is just what it sounds like. You pay for advertisement based on the number of people who viewed or clicked on an advertisement. In this article, we’ll refer to it as PPC, or pay-per-click, although the same principles applied to pay-per-view (Generally speaking, this is known as pay-per-impression but you don’t hear people say PPI, so I won’t either.). This is the...
March 27, 2012
Free Marketing that Isn’t Free (JV and Affiliate Marketing)
This is the next in the series explaining “What is Online Marketing?” The fastest and easiest way to market your products online is to use people who are already online and addressing your audience. This category can be roughly broken down into 3 areas: Joint ventures (JV) are agreements where you work with someone who already has a mailing list in your industry, and they market your materials...
March 14, 2012
