Mixed messages: knowing what business you’re in

What Business Are You In? Mixed Messages What business are you in? Are you hiding more than one business in your business? Often, businesses evolve and we start serving different customers but we never re-define ourselves. This causes confusion when we are talking to...

Pricing for Entrepreneurs

Three considerations for pricing: Cost (including the cost of your time) Value to the customer (what they are willing to pay) Competition Pricing models Per product Licensing fee Service/upgrade fee Hourly Fixed price Freemium Subscription Per-use The best pricing...

Gossip: Identifying and Stopping Gossip

This is the first in a series of posts about the kind of talk that's destructive in a working environment. Here we talk about gossip. First, the definition of gossip: Gossip is any talk about another person which does not make any difference. For example, talking...

Firing People: The Essential Tip

Do it now. Throughout my time coaching managers, one of the most common questions I get is “What should I do about so-and-so.” Managers ask me this question when they know exactly what to do, but want to find a better way to do it. So let me tell you the best way to...

The 1 and Only Reason Your Marketing Sucks

“Not only did I get the contract,” I said to my business partner, “but he decided to change his entire marketing strategy according to what I told him.” It was the day after a 2-hour “sales” meeting with a total stranger who is creating a mobile app. It was twice as...