Pricing for Entrepreneurs

Three considerations for pricing: Cost (including the cost of your time) Value to the customer (what they are willing to pay) Competition Pricing models Per product Licensing fee Service/upgrade fee Hourly Fixed price Freemium Subscription Per-use The best pricing...
The 1 and Only Reason Your Marketing Sucks

The 1 and Only Reason Your Marketing Sucks

“Not only did I get the contract,” I said to my business partner, “but he decided to change his entire marketing strategy according to what I told him.” It was the day after a 2-hour “sales” meeting with a total stranger who is creating a mobile app. It was twice as...
7 Things a Blog and a Rock Concert Have in Common

7 Things a Blog and a Rock Concert Have in Common

I was impressed. It was standing-room only; maybe 100 people had come out for a basically unknown band’s concert. Fact is, I didn’t even know what kind of music they would play (in the end I loved it), but I was there. Hey, my friend is the drummer, and I’ve known he...
What to Write in the About Page

What to Write in the About Page

If you have a startup, you might wonder why it even matters what you write in your “About” page, but if you look at the analytics, you’ll probably find the About and Team pages are fairly popular, often the most popular after your home page.  So what should you put...