Pricing for Entrepreneurs

Three considerations for pricing: Cost (including the cost of your time) Value to the customer (what they are willing to pay) Competition Pricing models Per product Licensing fee Service/upgrade fee Hourly Fixed price Freemium Subscription Per-use The best pricing...
Why You Should Hire Your Brother

Why You Should Hire Your Brother

I’ve been working with the Microsoft Accelerator companies regularly as a mentor, and a lot of these people are working with their brothers, cousins or spouses. I’ve never done that, but I do work with close friends whenever I am doing any kind of entrepreneurial...
Just Keep Going

Just Keep Going

Just keep going is my new motto. Credit to Randi Pertiet, http://www.flickr.com/photos/34652102@N04/ It started innocently enough. I didn’t have time to go to the gym, so I went for a run. As I got to the place where I usually turn around, I realized, I wasn’t so...
Why raising capital is exactly like dating

Why raising capital is exactly like dating

I had the pure privilege of spending the late afternoon and evening with a dear friend and colleague, Fred Becker, board member of  GGM Capital. We went to a number of events in the Tel Aviv DLD conference, and I had the unique experience of  seeing through the...
What to Write in the About Page

What to Write in the About Page

If you have a startup, you might wonder why it even matters what you write in your “About” page, but if you look at the analytics, you’ll probably find the About and Team pages are fairly popular, often the most popular after your home page.  So what should you put...