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	<title>Bring It On</title>
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	<link>http://rebeccarachmany.com</link>
	<description>Marketing and business for technology</description>
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	<itunes:summary>Marketing and business for technology</itunes:summary>
	<itunes:author>Bring It On</itunes:author>
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		<title>An embarrassing fiasco</title>
		<link>http://rebeccarachmany.com/2013/05/an-embarrassing-fiasco/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-embarrassing-fiasco</link>
		<comments>http://rebeccarachmany.com/2013/05/an-embarrassing-fiasco/#comments</comments>
		<pubDate>Tue, 14 May 2013 05:44:48 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Event Marketing]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=974</guid>
		<description><![CDATA[I don’t mind going to events that are informal and poorly organized. In fact, I love informal and poorly organized. But if Ashton Kutcher and Guy Oseary were coming to dinner, I’d probably prepare a little differently than I do when it’s just me and my good friends. It is stupid to write this post ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The #1 Way You Are Losing New Customers</title>
		<link>http://rebeccarachmany.com/2013/05/the-1-way-you-are-losing-new-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-1-way-you-are-losing-new-customers</link>
		<comments>http://rebeccarachmany.com/2013/05/the-1-way-you-are-losing-new-customers/#comments</comments>
		<pubDate>Thu, 09 May 2013 04:38:35 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=967</guid>
		<description><![CDATA[You are preventing customers from contacting you.  The reason this is the #1 way to lose a customer is because you are losing a customer at the moment when the customer finally decides to contact you after your marketing and sales funnel has successfully engaged them. This final step, where the customer actually wants to ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Do You Have 10,000 LinkedIn Connections?</title>
		<link>http://rebeccarachmany.com/2013/04/why-do-you-have-10000-linkedin-connections/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-do-you-have-10000-linkedin-connections</link>
		<comments>http://rebeccarachmany.com/2013/04/why-do-you-have-10000-linkedin-connections/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 05:52:32 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=957</guid>
		<description><![CDATA[I actually saw someone who&#8217;s job title on LinkedIn states the number of LinkedIn connections they have (over 10,000). Fortunately, I don&#8217;t need to ask you if you really know all of those people, because I know the answer. Nobody knows that many people. I have over 1000 connections, and they are all people I ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to Write in the &#8220;About&#8221; Page</title>
		<link>http://rebeccarachmany.com/2013/04/what-to-write-in-the-about-page/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-to-write-in-the-about-page</link>
		<comments>http://rebeccarachmany.com/2013/04/what-to-write-in-the-about-page/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 06:19:25 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[about us]]></category>
		<category><![CDATA[copywriting. tech startups]]></category>
		<category><![CDATA[home page]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what to write]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=949</guid>
		<description><![CDATA[If you have a startup, you might wonder why it even matters what you write in your &#8220;About&#8221; page, but if you look at the analytics, you&#8217;ll probably find the About and Team pages are fairly popular, often the most popular after your home page.  So what should you put there? Inspiration and passion Inspiration ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Startups Beware: This Is Your Competition</title>
		<link>http://rebeccarachmany.com/2013/03/startups-beware-this-is-your-competition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=startups-beware-this-is-your-competition</link>
		<comments>http://rebeccarachmany.com/2013/03/startups-beware-this-is-your-competition/#comments</comments>
		<pubDate>Wed, 13 Mar 2013 05:06:42 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=938</guid>
		<description><![CDATA[“Until you can pitch as well as a Silicon Valley startup, you aren’t competitive.” I heard that quote from a serial entrepreneur with vast international experience in screening startups for accelerator programs in investors. He was talking specifically about Israeli startups. Your technology may be the greatest, and you may have no competition in your ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Market on a Bootstrap Budget</title>
		<link>http://rebeccarachmany.com/2013/03/how-to-market-on-a-bootstrap-budget/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-market-on-a-bootstrap-budget</link>
		<comments>http://rebeccarachmany.com/2013/03/how-to-market-on-a-bootstrap-budget/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 06:31:11 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=934</guid>
		<description><![CDATA[Last week I heard a true marketing master, Sarit Harel, speak about technology marketing. She opened with the observation that technology startups have a tendency to spend hundreds of thousands of dollars on development, and then come to her saying they need to market their product on a very limited budget. In fact, she pointed ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create a Great Professional Event</title>
		<link>http://rebeccarachmany.com/2013/02/how-to-create-a-great-professional-event/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-create-a-great-professional-event</link>
		<comments>http://rebeccarachmany.com/2013/02/how-to-create-a-great-professional-event/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 07:35:34 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[BirdBrain Unconference]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=895</guid>
		<description><![CDATA[BirdBrain 2013: What Made It Great I recently spoke at the BirdBrain 2013 Unconference, an annual event with no stated focus or purpose. It was one of the best events I attended this year, and it got me thinking. What makes a great event? The real question is: Why go to any live event when ]]></description>
		<wfw:commentRss>http://rebeccarachmany.com/2013/02/how-to-create-a-great-professional-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Tell When a Project Is Going to Fail Before It&#8217;s Too Late</title>
		<link>http://rebeccarachmany.com/2013/02/how-to-tell-when-a-project-is-going-to-fail-before-its-too-late/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-tell-when-a-project-is-going-to-fail-before-its-too-late</link>
		<comments>http://rebeccarachmany.com/2013/02/how-to-tell-when-a-project-is-going-to-fail-before-its-too-late/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 04:41:21 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Tech Marketing]]></category>
		<category><![CDATA[failed project]]></category>
		<category><![CDATA[Project]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=822</guid>
		<description><![CDATA[Yesterday I mentioned that we could help companies make it to RSA on time. There are still 7 days, after all. Later I recognized that I can&#8217;t help anyone get their marketing together for RSA. There is one precondition.  You see, I started to think of those companies who had me on board and where ]]></description>
		<wfw:commentRss>http://rebeccarachmany.com/2013/02/how-to-tell-when-a-project-is-going-to-fail-before-its-too-late/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you ready for RSA? If not, we can get you there.</title>
		<link>http://rebeccarachmany.com/2013/02/are-you-ready-for-rsa-if-not-we-can-get-you-there/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-ready-for-rsa-if-not-we-can-get-you-there</link>
		<comments>http://rebeccarachmany.com/2013/02/are-you-ready-for-rsa-if-not-we-can-get-you-there/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 05:54:27 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Tech Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[RSA]]></category>
		<category><![CDATA[security copywriting]]></category>
		<category><![CDATA[security technology. conference]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=778</guid>
		<description><![CDATA[RSA is in 8 days. Now is a good time to admit it if you aren&#8217;t ready, because there&#8217;s still enough time to launch a website, mail campaign or upgrade your collateral. If you are understaffed or your current material just isn&#8217;t what you expected, give us a shout. You can count on my 24-hour ]]></description>
		<wfw:commentRss>http://rebeccarachmany.com/2013/02/are-you-ready-for-rsa-if-not-we-can-get-you-there/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Copywriter is Failing</title>
		<link>http://rebeccarachmany.com/2013/02/why-your-copywriter-is-failing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-your-copywriter-is-failing</link>
		<comments>http://rebeccarachmany.com/2013/02/why-your-copywriter-is-failing/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 09:35:59 +0000</pubDate>
		<dc:creator>Rebecca Rachmany</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://rebeccarachmany.com/?p=771</guid>
		<description><![CDATA[If you are a technology company using a conventional copywriter, your first problem is getting the copywriter to understand what you do. As difficult as that may be, your next problem is getting them to understand why it’s different from what your competitors do. In the end, what usually happens is you write your own ]]></description>
		<wfw:commentRss>http://rebeccarachmany.com/2013/02/why-your-copywriter-is-failing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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