Three considerations for pricing:

  • Cost (including the cost of your time)
  • Value to the customer (what they are willing to pay)
  • Competition

Pricing models

  • Per product
  • Licensing fee
  • Service/upgrade fee
  • Hourly
  • Fixed price
  • Freemium
  • Subscription
  • Per-use

The best pricing models mimic the value that a customer gets from your product or service.