Rebecca+ by | Jun 19, 2017 | Marketing, Startups
Three considerations for pricing: Cost (including the cost of your time) Value to the customer (what they are willing to pay) Competition Pricing models Per product Licensing fee Service/upgrade fee Hourly Fixed price Freemium Subscription Per-use The best pricing...
Rebecca+ by | Jun 16, 2017 | Marketing
Why do people have so much trouble describing their business? Is there a better way than just telling people your profession? In this video I describe the 2 elements to making your pitch clear and interesting. Who is the customer? What value do you give to the...
Rebecca+ by | Oct 8, 2016 | Marketing
“Not only did I get the contract,” I said to my business partner, “but he decided to change his entire marketing strategy according to what I told him.” It was the day after a 2-hour “sales” meeting with a total stranger who is creating a mobile app. It was twice as...
Rebecca+ by | Feb 1, 2016 | Marketing
I was impressed. It was standing-room only; maybe 100 people had come out for a basically unknown band’s concert. Fact is, I didn’t even know what kind of music they would play (in the end I loved it), but I was there. Hey, my friend is the drummer, and I’ve known he...
Rebecca+ by | Apr 3, 2014 | Marketing, Startups
If you have a startup, you might wonder why it even matters what you write in your “About” page, but if you look at the analytics, you’ll probably find the About and Team pages are fairly popular, often the most popular after your home page. So what should you put...
Anonymous Administrator+ by | Oct 20, 2013 | Marketing
Because it’s not news. My business partner posted a blog this week saying “Can we all just cut the crap?” It was an admission that she and I don’t have perfect lives, despite what we post on Facebook. Okay, actually it was an admission that she doesn’t have a...
