Rebecca+ by | Jun 19, 2017 | Marketing, Startups
Three considerations for pricing: Cost (including the cost of your time) Value to the customer (what they are willing to pay) Competition Pricing models Per product Licensing fee Service/upgrade fee Hourly Fixed price Freemium Subscription Per-use The best pricing...
Rebecca+ by | Jun 16, 2017 | Marketing
Why do people have so much trouble describing their business? Is there a better way than just telling people your profession? In this video I describe the 2 elements to making your pitch clear and interesting. Who is the customer? What value do you give to the...
Rebecca+ by | Apr 25, 2016 | Personal Development, Startups
Just keep going is my new motto. Credit to Randi Pertiet, http://www.flickr.com/photos/34652102@N04/ It started innocently enough. I didn’t have time to go to the gym, so I went for a run. As I got to the place where I usually turn around, I realized, I wasn’t so...
Anonymous Administrator+ by | Feb 22, 2016 | Startups
You have to find the men in tech with daughters,” she said. “The women won’t help you. I hate to say it, but it’s true.” My company is all about creating better media for girls (when I say “better”, I mean better than Barbie and the Power Puff Girls.). You’d think...
Rebecca+ by | Oct 8, 2015 | Competition
You aren’t trying. Technology companies, by definition, came into the market with something new. If they are successful, it’s often because they took the market by surprise with a breakthrough technology or approach. At the time, there was no real competition. As time...
